join the movement

be one of our members

not just a collaboration, it's a commitment

Woman with dark hair sits smiling on a sofa with a cup in her hand.

You want to move forward. More growth, better results, peace of mind and freedom. You’ve already invested in programmes, advice and coaches. But as soon as the programme ends, that feeling comes back: I’m on my own again. You have to make the decisions, solve the problems and make sure the results come. You’re done carrying it all alone.

Maybe you’re looking for someone who stays by your side?

With the Encendra Membership, we build real progress together. Opportunities that turn into revenue, choices that bring calm and a business that gives you more freedom. With someone who thinks along with you, challenges you and helps you follow through. Who stays involved when things get complicated, and when things go well.

What do you really want to build?

For yourself. For the people around you. For your family, your freedom and your future. You want what you build today to give you more room to live tomorrow. The business and the decisions remain yours. But you don’t have to do it all alone. That’s exactly what the Encendra Membership is for.

Hier een leuke quote over jou, de membership en de enthousiaste gezichten die je momenteel al in armen hebt.

for those who feel more is needed

The membership is a long term partnership. Built on trust, full transparency and a shared drive to create something bigger.

We don’t just look at what needs solving today. We build a company that creates value. Financial freedom. Room to make choices from ambition instead of necessity. And the entrepreneur you see when you close your eyes.

That takes more than advice from the sidelines. It takes someone who stands beside you. Who looks along with you, moves with you, challenges you and stays when things get complicated.

The business stays yours. The decisions stay yours. The pain and the successes stay yours.

But you don’t have to carry it alone. I’m here.

meet the faces

Modern office hall with large plants in wooden planters, green chairs and glass walls.

we build and move, together.

growth with confidence
unlocking success
ready to scale
from ambition to achievement

building together with results

No two entrepreneurs are the same, so no two memberships are the same. It starts with an honest conversation about where you are and what you want to build. Then we work together on concrete growth, with someone beside you who thinks along and challenges you. You stay in control. There is no minimum term and no obligation to stay. If progress stalls, we stop.

Let me help you.

Together we decide where you want to go, make sharp choices and turn them into action. You always have someone beside you who thinks along, challenges you and helps you take the next step. You keep your freedom and you set the course. Because this membership exists for one reason only: your growth.

join the movement

Build together. Move together. Win together.

A membership means commitment from both sides. We both invest in the partnership, both take risks and both benefit when success comes.

That’s why we look beyond monthly revenue, a salary being paid or enough money to go on holiday. Of course the basics need to be right. But your ambition doesn’t stop there, and neither does our partnership.

We build growth that changes your life. A healthy business that delivers not only income, but also value, freedom and a future.

Part of something bigger

As a member, you also become part of an international community of entrepreneurs from different countries, industries and stages of entrepreneurship. Entrepreneurs who share their knowledge, experience, perspectives and networks. Someone from a different market, or from the other side of the world, often gives you exactly the insight that makes you see your own business differently.

We learn from each other, open doors for each other and create opportunities you might never have spotted on your own.

That’s how the Encendra Membership goes beyond the growth of a single company. It builds stronger entrepreneurs and valuable businesses. Not just growing in what you do, but becoming the entrepreneur you envision.

We move growth forward. Together.

meet the first faces of our members

A look at the entrepreneurs who have joined us, from different countries, industries and stages of entrepreneurship. Each with their own story, all with the same drive to grow. Meet a few of them.

Portrait of Lydia Mulas in a black blazer in a modern office with plants.
Jupiter Elevate logo

"For me, this partnership is mainly about looking further when it comes to growth. For people and businesses, but also for myself as an entrepreneur. Seeing more clearly, choosing consciously, letting go of what no longer fits and building something beautiful together."

Lidia Mulas, founder of Jupiter Elevate

Jupiter Elevate guides people, careers and organisations to their next level. Growth doesn't start with filling a single vacancy, but with building long term partnerships. Lydia always aims to truly get to know an organisation, to see clearly what's going on and to understand what's needed. That's how Jupiter Elevate connects the right people with the right organisations, time and time again. That's exactly why Jupiter Elevate and Encendra are such a good match. Both believe in entrepreneurial thinking, taking responsibility, learning from each other and connecting people, experiences and perspectives. Not just for their own benefit, but from the conviction that strong collaborations and lasting partnerships are the foundation for real growth.

Read the whole story
Portrait of Maarten Zethoven in a suit and glasses, smiling in a bright space.
WaveWorks logo

"Dineke is there for us 24/7. We truly value the partnership and her sincerity. It isn't always easy, because Dineke always tells it like it is and holds up a mirror when needed. But that's exactly what makes her so valuable: you know you'll get an honest answer, even when it's not what you'd most like to hear at that moment. As an entrepreneur, I really appreciate that, because growth often starts with someone who dares to say what you can't see yourself."

Maarten Zethoven, founder of WaveWorks

WaveWorks is a remote recruitment agency that helps companies find the right candidates quickly and at fair rates. With many satisfied clients and team members, founder Maarten shows that commercial growth and enjoying your work can go hand in hand. He previously worked closely with Dineke for years at The Ambitious Group, where, as Regional Manager Hong Kong & Singapore, he built a scalable organisation and developed his team. What stayed with him: Dineke raises the bar and helps you take that next step. So when Maarten founded WaveWorks, asking Dineke to join him again was the natural choice. From Encendra, she thinks along, advises and helps translate ambitions into daily practice. The partnership has led to structured processes, a clear division of roles and a team in which everyone knows what's expected. More calm and focus, with a solid foundation for further growth.

Read the whole story
Kevin Flach laughs during a phone call, with green plants in the background.
KRF Recruitment logo

"Dineke played an important role in my development as a recruiter back then. Working together again nine years later, but now as entrepreneurs, makes this partnership special. With her, I can be honest when I don't know something. I bring the ambition, and together we bring focus and a workable order, so that with KRF I can build a company that will eventually give others the same opportunities."

Kevin Flach, founder of KRF Recruitment

KRF Recruitment stands for recruitment built on quality, clear agreements and genuine commitment. Founder Kevin Flach wants to build a company that clients like to come back to, because they know what they can expect from him. An organisation that keeps looking for solutions, even when things get tough, and that will eventually offer young commercial talent the same opportunities Kevin himself was given at the start of his career. Kevin and Dineke have known each other since his early years in recruitment. Under her leadership, he developed into a top biller and built a strong commercial foundation. Now that Kevin is writing a new chapter as an entrepreneur, they have found each other again. In their partnership, Kevin's ambition and commercial drive come together with the focus, structure and direction needed to help KRF grow step by step.

Read the whole story

frequently asked questions about the membership

What do you actually get as a member?

As a member, you have a partner by your side who is involved with you, your business and the results you want to achieve. We're in touch as often as needed: sometimes daily, sometimes a few times a week. Online, via WhatsApp or by email. The format and frequency match what's going on and what's needed to move forward.

We work with clear goals. We discuss challenges, make decisions and turn them into action. On top of that, there are trainings and brainstorm sessions with other members. This creates a network of entrepreneurs who share experiences, challenge each other and move forward together.

Who is the membership for?

For entrepreneurs with a startup or scaleup who want to keep building their own business. You want to run your own business, make the decisions and build. You want to feel the successes and are willing to face the difficult moments. But you no longer want to do it alone.

Maybe you've already had coaching or followed a programme. That gave you temporary support, but you miss someone who stays involved. Someone who gets to know your business, thinks along with you and cares whether it succeeds.

Encendra does not become a shareholder. The business remains yours. What you do get is a partner by your side who commits to your growth.

The membership is less of a fit if you're only looking for a single advice session or want someone to take over being the entrepreneur for you. It requires trust, transparency and the willingness to make decisions together and act on them.

What does the investment look like?

You pay Encendra an agreed percentage of your revenue. The fee is tailored to your business, its size and the revenue you're generating at that point. So there's no standard percentage for every member.

Before we start, we make clear agreements about the percentage and the revenue it's calculated on. The fee needs to fit where you are as an entrepreneur and a financially healthy business.

You invest in the partnership; Encendra invests time, attention, knowledge and commitment. Because the fee is linked to your revenue, we both benefit when your business grows.

How long does the membership run and how do we start?

The membership runs for an indefinite period, with no minimum term. We build with the intention of working together for the long term, while staying free to keep choosing the partnership. Either side can end the membership.

In the first phase, we're in close contact. We get to know each other and look at how you work, what your days and weeks look like, what you run into and what you want to achieve. What is your vision? Where are you now? And what's needed to move forward?

That introduction is our kickoff and the foundation of the partnership. From there, we follow the Encendra method: see, choose, let go and build. We make visible what's going on, set the direction, let go of what's holding you back and keep building together.

Dineke looks to the side with her hand on her chest, in a navy blouse in front of light curtains.

Ready to build what you really want?

Book a free introductory call. Within thirty minutes, we'll know whether and how we can find the right partnership together.

book a strategy session